Industrial automation

We know the hum of the factory floor.

Seventeen years inside control rooms and commissioning bays. Now we put that experience to work for niche automation vendors who have a great product and no clear way into the market.

An engineer monitoring a plant control-room dashboard wall — SynapseAI
Our take

Most consultants stop at the slide deck. We don't.

Seventeen years in engineering, commissioning and sales taught us that the real work isn't a strategy on a slide. It's knowing who to call, what they actually care about, and when the timing is right. That's the part we do — the connection between technology, channel and the plant floor.

What we do

Industry reach, applied to your niche market.

We take small automation vendors with specialised products and connect them to the buyers who need them — market analysis, presales and sales, all run through a single commission-based model.

Explore our services
Connecting automation vendors to the industrial buyers who need them — SynapseAI
Services

Three ways we grow your business.

01

Presales

Solution scoping, value engineering, demos and proposals that speak the process industry's language — because we've stood on that floor ourselves.

02

Sales Excellence

Pipeline discipline, deal coaching and enablement for direct teams and channel partners, from first call to close.

03

Market Analysis

Market mapping and entry strategy for new and existing markets, grounded in real industry data — not guesswork.

Who we serve

Built for the industrial ecosystem.

Technology vendors

Industrial automation and AI companies bringing specialised solutions to the process industries.

Channel partners

Distributors and system integrators in the ecosystems of major automation platforms.

Process industries

Pulp & paper, energy, chemicals, metals and mining — the end customers our clients sell to.

How we engage

Assess. Enable. Scale.

01

Assess

Map the market, the pipeline, and the gaps in the current sales motion.

02

Enable

Build the presales assets, value stories and coaching that move deals forward.

03

Scale

Extend the motion across partners, regions and new market segments.

By the numbers

What seventeen years of industry buys you.

No vanity metrics. Every number reflects real work in engineering, commissioning and sales across niche automation markets.

17
Years in automation
3
Core service areas
0
Retainers — commission only

A go-to-market plan built for your product.

Tell us about the market you're chasing. We'll map your niche, find the buyers, and start the conversation — no retainer, only results.